Photo of @flourshop by @elizabethrenstrom “People eat with their eyes, so who wouldn’t want to eat a rainbow? Or a unicorn?” asks Amirah Kassem, the baker and founder of Flour Shop (@flourshop). 🌈🦄 Five years ago, Amirah couldn’t afford a website and started her business on Instagram. “For many years that was the only way to place an order,” explains Amirah. Last month, she opened her very own brick-and-mortar shop in the SoHo neighborhood of New York City.
Her number one inspiration when dreaming up her bright and playful treats? “My childhood! There are so many things we tend to forget as adults — like how fun imagination and blowing bubbles can be — so I try to hold on to that eating-ice-cream-for-breakfast mentality.”
Watch our story to learn about Amirah’s affinity for all things rainbow and unicorn, and follow along on #IGYearInReview as we reflect on the most memorable Instagram trends of 2017.
Photo by @cherylraissa
“Your skin is a canvas and treating it well will get you the best results,” says beauty content creator Cheryl Raissa (@cherylraissa). The 24-year-old from Jakarta, Indonesia, started working as a beauty content creator in 2010. “It’s been a long time, but I’m still learning, too,” she says. “My work opened up an unexpected path for me. I have traveled to various places and venues as a speaker about entrepreneurship in the digital age.”
Check out our story to learn more about Cheryl and her makeup routine.
8181 6779232 days ago
Photo by @gcplyon
“I like to immortalize moments of simple happiness,” says photographer Gaétan Clement (@gcplyon), who did just that in this scene from a French roller disco. #TheWeekOnInstagram
3876 8132572 days ago
Photo by @borsch
With the help of a friend and some flashlights, Yura (@borsch) brought an inky night to light at Nikola-Lenivets Art Park. “It was so dark there that we could barely see the grass under our feet,” he says.
3742 8959622 days ago
Featured photo by @salvarezphoto
Weekend Hashtag Project: #WHPclassic
The goal this weekend is to create photos and videos that display a timeless quality. Whether you’re nostalgic for a past era or inspired by traditions that stand the test of time, share what classic means to you:
Look for local scenes that conjure up familiar feelings — like a family picnic, a cozy coffee shop or a commuter dashing through the city.
To make details ageless, be deliberate about what you do (and don’t) show.
Don’t take any gesture or expression for granted. Instead, pull out the patterns in how people and animals interact.
PROJECT RULES: Please add the #WHPclassic hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video taken over the weekend is eligible to be featured next week.
6591 9959622 days ago
Video by @made_by_helga
Visual artist Helga Stentzel (@made_by_helga) believes in the beauty of imperfections. “All these ‘alleged’ defects give subjects their uniqueness and, often, transform them into objects of art,” says Helga, who lives in London. Since childhood, she’s been a creative thinker and an artist, and her account reflects her out-of-the-box ideas. She names simplicity as her top inspiration and calls herself a minimalist. “With the help of just a few lines, I manage to turn an ordinary object into something unexpected. In my work, there are no complex textures or shapes; I consciously try to avoid them, so as not to distract the viewer’s attention from the beauty of ordinary things.” Watch today’s story to see more of Helga’s creations.
3758 3556933 days ago
Photo by @arnoldstaffzenegger
Hello, world! It’s time to meet our #WeeklyFluff: the cleverly named Arnold Staffzenegger (@arnoldstaffzenegger), a Staffordshire bull terrier hailing from snowy Oslo, Norway. Though he’s only 1 ½ years old, Arnold is not only strong like his namesake, but incredibly patient, posing for his family in all manner of outfits. Follow @arnoldstaffzenegger to keep up with this pup’s evolving style.
14287 9141173 days ago
Video by @cacalazzari
“I think I’ve been chosen by music,” says Cacá Lazzari (@cacalazzari), who lives in Rio de Janeiro. “Music is my life, my religion, my everything.” Cacá started drumming when he was just 3 years old, and now the 29-year-old musician plays five hours every day. “Drums are the instrument I’ve always loved, and the instrument I think I can express myself better than any other,” he says.
Watch our story to head into the studio with Cacá.
3248 3332824 days ago
Photo by @zooeyinthecity
Meet Zooey Miyoshi (@zooeyinthecity): a kindergarten student and 5-year-old fashion influencer. On her third birthday, her mom, Mai, started an account all about Zooey. Fast-forward two year and Zooey and her family — originally from Tokyo — live in Los Angeles where they adventure, play and take tons of photos, highlighting Zooey’s sweet and edgy styles, often accompanied by her staple expression of hiding behind a pair of sunnies. “Zooey has always had this no-emotion face,” says Mai of Zooey’s signature look. “Sunglasses also help when taking photos. Most of the time, she is not looking directly at me, which sunnies help hide. #momtip.” As for the future, Zooey has big plans.
Zooey: “I want to be a designer.”
Mom: “REALLY? When did you decide that?”
Zooey: “At school. I’m creative, so I think I can be a designer.”
Mom: “😱” Watch our story to learn more about Zooey’s world.
10634 9607104 days ago
Photo illustration by @leighyogipilot
Every week, helicopter pilot and yogi Leigh Emily (@leighyogipilot) takes a mid-air photo of herself in a favorite yoga pose. “I’ve never considered myself an artist, but since I joined Instagram, I am constantly dreaming up fun visual stories to share,” says Leigh. “It’s the highlight of my week to see people having so much fun creating amazing things — simply for the sake of sharing love, cleverness and smiles.” #WHPinspired
7555 6275895 days ago
Photo by @susanblanda
“In this quiet moment, you can really feel the connection between the surfers,” says Susan Blanda (@susanblanda), who took this photo in between sets of waves. “They share a deep love of the ocean that can’t be expressed in words. This spiritual connection is what I connect to. It’s what drives me to hang out at the beach and immerse myself in the surf culture.” #WHPinspired